How To Scale Ninja Selling Without Losing Personal Touch
Ninja selling is one of the most effective sales systems in real estate. At its core, Ninja selling is about building trust, staying on top of mind, and providing consistent value to clients over time.
Larry Kendall, the founder of Ninja Selling, emphasizes the importance of maintaining 36 touchpoints per year with each client. He believes that consistent touchpoints lead to stronger relationships, more real estate leads, and higher customer lifetime value.
Most agents agree that building deep, meaningful relationships has a direct impact on business, but the challenge comes as your real estate portfolio grows, and it becomes increasingly difficult to maintain the level of personalized contact the Ninja Selling daily schedule recommends. Scribe complements the Ninja marketing system by making handwritten follow-up easier to maintain at scale without sacrificing trust, authenticity, or personalization.
In this article, we’ll break down how Scribe supports Larry Kendall’s Ninja Selling framework so you can build stronger relationships and become a top ninja agent. If you are a real estate agent or investor following the Ninja Selling book’s process, contact Scribe today to learn how we can help you scale your personalized outreach and get 200 letters free.
Different Touchpoints In The Ninja System
As part of their Ninja training, agents are encouraged to follow a Ninja Selling morning routine, which includes their signature “Ninja 9” real estate process. As part of this process, Ninja Sellers are encouraged to stay in touch with clients through regular outreach.
While some of the Ninja 9 Ninja Selling touchpoints are highly specific and customized, others are slightly more standardized yet still offer a personalized feel. Scribe Handwritten helps support both approaches by making it easy to scale and automate handwritten letters, without losing the personal touch.
Here’s how we support both forms of outreach:
Unique, Highly Personalized Ninja Sales Touchpoints
The goal of the Ninja sales process is to build genuine relationships that naturally lead to long-term business growth. To do that, it’s important to include touchpoints that feel personal and specific to each client so they feel valued. For example, sending a note after an initial or important meeting, following up after a closing, checking in throughout the year with a message that references something specific to their life, or reconnecting with past clients.
These are the types of messages that should not be fully automated. That said, there are still ways Scribe can help make this outreach easier and more scalable. For highly personalized outreach, Scribe removes the friction around production and delivery. After writing your message, you can simply upload or paste it into Scribe, and we’ll handle the handwriting, envelopes, postage, and mailing for you.
There are no batch minimums, so you can send a single handwritten letter whenever it makes sense. You can also purchase handwritten letters in bulk and use them as credits over time, so you can still get competitive pricing on small send volumes. This allows you to keep full control and personalization over the message while saving time on everything else.
Standardized Real Estate Ninja Touchpoints
On the other hand, some of the recommended touchpoints in the Ninja selling checklist are still personalized, but use Ninja Selling scripts to form the majority of the message. These touchpoints may include birthday cards, home-buying anniversaries, holiday cards, and local market and neighborhood updates.
In these cases, Scribe Handwritten can connect directly to your Ninja selling CRM or marketing workflow to automatically trigger handwritten notes at the right time. Information like the client’s name, neighborhood, important dates, and other personalized details can be pulled directly from your CRM, allowing each message to still feel thoughtful and personal without requiring you to manually write, track, and mail every note yourself.
This allows you to automate parts of your client outreach while still maintaining the personal, relationship-driven experience that Nina Real Estate agents focus on.
Fostering Trust With Automated Ninja Systems
We understand that trust is the foundation of the Ninja Selling system, and that sending handwritten cards that feel authentic is a key component of that. Every part of Scribe’s business model was strategically designed to make handwritten letters that genuinely feel real. This includes things like:
- Removing out-of-state postmarks on every letter (Scribe is the only company that does this on batch volumes under 500).
- Making sure every envelope is handwritten and that the handwriting matches the note to create a cohesive, authentic experience
- Writing the letters on generic, everyday stationery (as opposed to corporate cards), so it looks like you bought the letters from your local grocery store yourself
- Using pressure variation with real pens to mimic actual human handwriting
By paying attention to these small but important details, Scribe makes sure your handwritten letters look so real that your leads will never know the letter wasn’t written by you.
Use Scribe To Support Your Real Estate Ninja Training System
The Ninja Real Estate training process has been proven to work, but as your business grows, your Ninja selling calendar can fill up quickly, making it hard to keep up with all the outreach. To become a top Sales Ninja, it’s important to maintain relationships even as your book of business grows.
Scribe acts as a Ninja Selling resource, making sure you never miss a connection point with one of your customers and freeing up time to execute on the more personalized aspects of your ninja selling business plan that automation can’t replace.
Schedule a call to learn more about how Scribe’s direct mail automation can help you execute your Ninja Selling real estate outreach without sacrificing the personalization and connection that comes from handwritten mail.