Home Services

Win New Home Services Business, Then Keep It for Life

Real pen-on-paper notes that fill the top of your funnel with net-new homeowners, then follow up, thank, and re-engage them long after the job is done. We build the list, target it, write it, and mail it.

Authentic handwritten note card from Scribe Written with a real pen.
4.4%
average direct mail response rate, versus 0.12% for email
ANA/DMA Response Rate Report, 2025
84%
of marketers rank direct mail highest for ROI
Lob, State of Direct Mail 2025
74%
of consumers look for reviews written in the last three months
BrightLocal, Local Consumer Review Survey 2026

Fill the Top of Your Funnel With Net-New Homeowners

For most home services businesses, the biggest thing mail does is bring in customers you’ve never worked with. A real handwritten note stands out in a stack of printed postcards, gets opened, and pulls response digital can’t touch. And we don’t stop at printing it.

List building

We source homeowner lists by neighborhood, property type, home value, and system age, so you mail the right roofs, not a whole zip code.

Smart targeting

Storm and hail data, property records, and a radius around a completed job put your note in the right mailboxes at the right moment.

Triggered from your CRM

Campaigns fire on the events that matter: a new territory opens, a storm hits, a job closes, or a lead goes cold and needs a nudge.

One Tool for the Whole Customer Lifecycle

Win the job, deliver it, then stay in front of the homeowner so the next one, and the referral, comes back to you.

Top of funnel

New customer acquisition

Reach homeowners who’ve never used you, on a list we build and target to your service area and ideal job.

Right moment

Storm and hail response

Hit affected neighborhoods within days, while you’re still the first call homeowners think to make.

Whole street

Neighborhood saturation

Mail the blocks around a finished job. One roof becomes the next three on the same street.

After the job

Service follow-ups

Check in after an install or service call, and tee up the next inspection or tune-up before they think to shop around.

Fresh reviews

Review requests

A QR code printed right on the card drops the homeowner on your Google review page in one scan, so reviews stay current and your ranking holds.

Word of mouth

Thank-yous and referrals

A real note to loyal customers and referral sources keeps them sending you work. Cheapest lead you’ll buy.

Why review requests matter

Reviews Have a Shelf Life

A big review count isn’t the win anymore. Homeowners scroll for what was written last month, and 74% look for reviews from the last three months. A handwritten ask after every job keeps a steady stream coming in, and we print a QR code right on the mailer so leaving one is a single scan, no searching, no typing. Recency takes care of itself, and every ad dollar you spend lands on a stronger listing.

Why Home Services Choose Scribe

Authentic mail, built and sent for you, wired into the tools you already run.

Real pen, real ink

Every note is written by a robot holding an actual pen, not a printed font. Homeowners open it because it reads as personal mail, not marketing.

Turnkey, list to mailbox

You approve the plan. We handle sourcing, targeting, writing, and postage, so the campaign runs without pulling your crew off the job. See integrations →

Fires from your CRM

Connect GoHighLevel or your CRM and campaigns trigger on the events that matter: new lead, job closed, storm logged, service due. GoHighLevel →

Example of a Scribe handwritten card

See the Work

Real pen on real paper, down to the pen pressure and the slight variation from line to line. Hold one next to a printed “handwriting” font and the difference is obvious.

That authenticity is the whole point. It’s why a homeowner opens it instead of tossing it, whether it’s a first-touch offer or a thank-you after the job.

See more examples

Win the Job. Then Win the Next Ten.

Mail brings you net-new homeowners, then keeps you in front of them for every follow-up, thank-you, and referral after. We build the plan, you approve it, and it runs.