Real Estate
Handwritten Mail That Generates Leads and Builds Relationships
Whether you’re a real estate investor looking for motivated sellers or a realtor working to win more listings and referrals, handwritten notes consistently outperform traditional outreach. They feel authentic, they get opened, and most importantly—they drive results.
For Real Estate Investors
Finding motivated sellers is all about standing out from the flood of postcards and generic form letters. Handwritten letters give you an edge:
- Personal outreach that builds trust with homeowners
- Higher response rates compared to printed mailers
- Ability to scale campaigns from dozens to thousands of properties
- Seamless integration with platforms like PropertyRadar for targeted lists
Proven Results: Studies show that handwritten-style letters can generate 3–5x higher response rates compared to standard real estate postcards or printed letters.
For Realtors
Your reputation and relationships are your brand. Handwritten notes help you stay top-of-mind with clients and referral partners:
- Thank-you notes after showings, closings, and referrals
- Anniversary and holiday touches that strengthen loyalty
- Targeted farming campaigns to introduce yourself to new neighborhoods
- Follow-up notes that turn prospects into listings
Did You Know? According to the National Association of Realtors, 64% of sellers found their agent through a referral or a past client relationship. Handwritten notes help you stay connected to the people who matter most.
Why Handwritten Works in Real Estate
- Handwritten envelopes have 99% open rates, compared to ~20% for email marketing
- Homeowners are more likely to engage with a message that feels personal and authentic
- Consistent personal touches help you win more listings and generate repeat business
Get More Deals With Scribe Handwritten
From a single note to a full neighborhood campaign, Scribe makes it easy to add the personal touch at scale. Send handwritten notes directly from your CRM or automate outreach based on triggers in your marketing system.