Handwritten Holiday Notes For Businesses
The end of the year is one of the busiest times for e-commerce companies. Customers are actively shopping for gifts, and businesses are fighting for attention by flooding inboxes with holiday promotions. With consumers being bombarded with constant marketing messages, your business needs to do something different to stand out. This is where handwritten business holiday cards make a huge impact.
According to a 2025 Vistaprint study, 85% of respondents reported enjoying receiving holiday cards from businesses. Within that group, 25% consider handwritten messages “extremely important and 38% consider them “very important.” Customers notice the extra effort that goes into handwritten notes, and that extra effort shapes how they interact with your business.
In this article, we’ll break down how handwritten custom business holiday cards can increase your marketing ROI this holiday season. We’ll also share what to write in a business holiday card to increase conversions and how you can leverage Scribe’s automation systems to send custom business holiday greeting cards at scale.
Contact Scribe to learn more about how you can start a direct handwritten mail holiday campaign today.
How Handwritten Company Holiday Cards Improve Business
We know customers enjoy receiving business holiday card messages, but it’s important to understand how handwritten holiday cards for businesses impact your bottom line.
Improved Open Rates
Before you can make sales, your marketing has to stand out and get opened. Scribe’s clients have seen average open rates of 99% with handwritten mail. Because handwritten letters are rare, they immediately stand out in their mailbox and are more likely to be opened and read. The personal touch also makes customers feel valued, which increases the likelihood that they’ll take action once they’ve opened the letter.
Increased Purchases
According to the Vistaprint survey, 51% of people reported reaching out to a business after receiving a business holiday card that included a special offer. At Scribe, our clients have seen an average 48% increase in purchases after sending handwritten notes, even when a special offer wasn’t included.
Strengthened Customer Loyalty
The impact of handwritten holiday cards for clients extends beyond the holiday season. 50% of survey respondents said receiving a company holiday card left a positive impression, and 49% said they were more likely to continue using that business afterward. This shows that sending handwritten Christmas cards for business not only increases holiday sales but also builds stronger customer relationships in the new year.
On the surface, sending holiday cards for business may not seem like it would make a big difference, but the data shows that handwritten notes can have a significant impact on customer loyalty and sales. However, it’s not enough to send a generic corporate happy holidays card. To make your letters the best business holiday cards, what you say matters.
What To Say In A Business Holiday Card
What you write in your business holiday card can make a huge difference in how your letter is received and its ability to drive sales. Below are some ideas to help your business holiday cards leave a positive impression and increase sales.
Make Your Message Personal
Customers can tell the difference between mass-produced business holiday cards with a logo and ones that have been given more thought and care. While a generic card is still appreciated, it doesn’t have the same impact as a custom business holiday card. According to McKinsey, 71% of customers expect personalization in marketing, and 76% feel frustrated when it’s not there. The Vistaprint survey also found that the most valued aspect of business holiday cards was the sense of effort and care, with 51% selecting it as the top factor.
With Scribe, you can segment your audience through your CRM and create custom holiday cards for businesses that go beyond adding a name. Each note can be tailored to the customer’s history, preferences, or relationship with your company to make the card feel authentic.
Thank Customers For Their Support
Customers don’t want to feel like a number. One of the easiest ways to show your appreciation is to thank them directly for supporting your business. In terms of things to say in holiday cards, the Vistaprint survey revealed that 49% of recipients most often remember messages of thanks or appreciation, compared with simple holiday greetings or funny messages.
You can send simple business holiday thank you cards expressing your appreciation, or take it a step further by offering a discount or special offer to show you value their support.
Send Notes Throughout The Year
Handwritten notes are powerful because they make your customers feel seen, valued, and cared for. Holiday cards are impactful, but sending handwritten notes throughout the year can deepen your customer relationships even more. You can send thank-you notes for their support, messages to celebrate personal events like birthdays, or messages to celebrate business milestones.
The more often your business shows up in thoughtful, personal ways, the more top-of-mind it becomes and the more repeat purchases and referrals you get throughout the year.
Get Personalized Business Holiday Cards at Scale
Sending a handwritten happy holidays card from your business is one of the most effective ways to stand out during the busiest shopping season of the year. And with Scribe’s direct mail automation, you can send personalized business holiday cards at scale without the time or cost typically associated with handwritten mail.
Scribe’s AI-powered robots write each card with real pens to mimic human handwriting, and our API integrates directly with your CRM and marketing workflows. This makes it easy to create and schedule thousands of personalized holiday cards for your business customers.
Send handwritten personalized business holiday cards to your customers this year and see the impact it has on your business for yourself. Contact us today to start your holiday campaign and get 200 letters free.