What Is Handwritten Direct Mail Automation and How Does It Work?
Direct mail has consistently proven to be an effective marketing channel, delivering high open and response rates, as well as a strong return on investment (ROI). Despite its results, its drawbacks and barrier to entry have been the time, energy, and cost of writing and mailing the handwritten letters.
But with direct mail automation, we’ve been able to remove those barriers. With automated direct mail services, you get the same impact as traditional direct mail without the drawbacks, since the automation handles the manual production work for you and helps reduce costs. The automation also allows you to plan and track campaigns with triggers and analytics so you can create more effective campaigns.
In this article, we’ll break down what handwritten direct mail automation is, how it works, and how you can use it to improve your marketing strategy and increase your ROI. Contact Scribe to start your automated handwritten direct mail automation campaign today.
What is Direct Mail Automation?
Direct mail automation uses technology, like software and AI-powered robotics, to remove the manual work from the direct mail process. It allows businesses to get the benefits of direct mail without the time, labor, and costs of doing it manually.
At Scribe Handwritten, our AI-powered robots create handwritten letters that look and feel indistinguishable from human handwriting. From there, our direct mail API software handles production, taking care of everything from stamping, sealing, addressing, and mailing your letters.
Our software also integrates with your CRM, so you can automate your direct mail marketing campaigns based on different triggers. Now, you can send handwritten direct mail to your clients in the moments where it’s most likely to convert.
How Can I Automate My Direct Mail Marketing Process?
Scribe’s automated direct mail service is designed to be as seamless as possible to integrate and use, so you can get started and see results with handwritten direct mail quickly.
Here is an overview of how using direct marketing automation with Scribe works:
Integrate Scribe Handwritten with Your Workflows
We want to make this as easy as possible, so the first step is to connect Scribe to your existing workflows and tools, so nothing you already do has to change. You can keep using your CRM, e-commerce platform, and any other marketing tools and integrate them with Scribe through Zapier, webhooks, or our direct mail API.
Write Your Message
The next step is to write the message you’d like to send on your handwritten note. With Scribe, you can personalize your note with things like the client’s name, company, or product, so every message has a personal touch, using fields directly from your CRM.
If you’d prefer, you can also have Scribe handle the writing for you through our white-glove copywriting and campaign management services.
Set Up Your Triggers and Automations
Once you’ve integrated Scribe with your existing workflows, the next step is to decide when you want your handwritten notes to be mailed. Since Scribe will be integrated into your CRM and marketing workflows, you can have letters mailed automatically based on different triggers, such as:
- After a purchase or meeting, thank them for their time or purchase
- On personal or professional milestones, to celebrate and congratulate them
- After an abandoned cart to offer them a special promotion to complete their purchase
- After a customer reaches a specific customer lifetime value goal
With handwritten direct mail automation, you can have notes sent at exactly the right time to maximize impact without having to remember or manage the timing yourself.
Production
Once the automations are set, our AI-powered robots handwrite the letters using real pens and natural variations in pen strokes to mimic natural, human handwriting. Each note is placed in a handwritten envelope, sealed, and stamped with no machine postmarks, so it looks and feels like it came directly from another person.
Delivery
Once your notes are ready, they’re mailed out automatically. Scribe uses the triggers and automations from the direct mail API to make sure the notes are delivered on schedule and your message arrives at the right time. We also use postmarks from local post offices near you, including locations worldwide, so your mail looks as authentic as possible.
There are no batch minimums, so you can scale your campaigns up or down as needed, even sending just one piece at a time.
Features and Benefits of Direct Mail Automation with Scribe
Automated direct mail gives you the benefits of traditional direct mail, like high open and response rates, with the speed and efficiency of automation. With Scribe, you get the authentic feel of handwritten notes combined with the convenience of automation, so you can reach more people without doing extra work.
Here are some of the key features and benefits that make it possible:
- Marketing Templates: Save time by using marketing templates that automate your workflow and help you get started quickly. You can create your own templates or choose Scribe’s pre-built options for industries like non-profits and real estate, so you don’t have to start from scratch.
- Platform Integration: Connect directly to the systems you already use. Integrate Scribe’s handwritten direct mail into your CRM, so you can get started quickly without needing to migrate to a new system.
- Personalization: Customize every letter with details such as a customer’s name, the product they purchased, or a note tied to a recent milestone to make the letter feel unique and personal.
- Scalability: Increase your outreach without increasing your work. With Scribe’s direct mail marketing automation, you can send thousands of personalized, handwritten letters each month. There are no batch minimums, so you can scale up or down as needed.
With these direct mail automation features, Scribe makes it easy to achieve personalization at scale, delivering results across any industry.
Automated Direct Mail Campaign Examples
Automated direct mail services can be used in any industry. At Scribe, we service clients in real estate, non-profits, contractors, e-commerce, and more who have seen incredible results.
Here are a few examples of automated direct mail campaigns you can run, no matter your industry:
- Personalized Thank-You Notes: Show appreciation after a purchase or meeting.
- Retention and Renewal Campaigns: Encourage repeat business with a thoughtful note, possibly including a special offer.
- Abandoned Cart Recovery: Remind customers about items left in their cart, or include a coupon to prompt the sale.
- Event Invitations and Reminders: Increase attendance by sending personal invitations or reminders
- Milestone Recognition and Celebration: Make your clients feel valued by celebrating business milestones or personal celebrations, like birthdays or weddings.
These examples highlight just a few ways you can use automated direct mail in your business, but the options are endless. There is never a wrong time for someone to receive a handwritten note. Regardless of your industry or the occasion, a handwritten note delivered at the right time will help you stand out, build stronger relationships, and improve your marketing results.
Get Started with Scribe’s Automated Direct Mail Service Today
Automated direct mail marketing allows you to scale your marketing efforts without compromising personalization or impact. Whether you’re thanking customers, introducing yourself to new prospects, or celebrating a client milestone, handwritten notes from Scribe help your message get opened, read, and remembered.
Contact us today to learn more about Scribe’s direct mail marketing services and start your own automated direct mail campaign.