The Benefits Of Personalizing Your Real Estate Direct Mail Marketing

Personalized, handwritten direct mail marketing can be a great tool for real estate agents to grow their business and client base. Handwritten, personalized letters can help your marketing stand out in a competitive and oversaturated market.

Our letters have higher success rates than other forms of direct mail marketing. Scribe Handwritten is the best option for growing your business using handwritten direct mail. 

We offer varying service levels so that you can customize your direct mail to best suit your needs. Choose between our White Glove service and Scribe API Nurture for direct mail marketing that fits your business and if you’d like personalized support from our direct mail team.

Contact Scribe today to learn more about our handwriting robots and how they can help your business grow.

What Is Direct Mail Marketing?

Direct mail marketing is marketing delivered through the mail. It typically takes the form of flyers, postcards, or letters.

At Scribe, we offer handwritten direct-mail marketing letters. Our AI-powered handwriting robots write letters using real pens, giving your letters the personal touch of handwritten mail without the time commitment of handwriting letters.

You can use direct mail in your real estate business to send mail directly to your prospects quickly and easily.

How Does Direct Mail Marketing Work For Real Estate?

Direct mail can be used in real estate by agents and real estate investors to help them build their businesses. There are no limits to how creative you can be with direct mail and how it can help your business grow.

Direct mail marketing is a great tool for real estate agents looking to grow their business and attract new clients. Direct mail is more personal and memorable than receiving an email. And you don’t risk your mail ending up in a spam folder.

Real estate agents can use direct mail marketing to stay in touch with clients. Staying in touch can help you be at the forefront of their minds if they ever need a real estate agent again or are recommending one.

Real estate investors can use direct mail to find investment properties that aren’t yet on the market by sending mail to target properties. With a personalized touch of handwritten mail, open rates are higher, and homeowners who are looking to sell are more trusting of the mail they receive.

Benefits of Personalized Direct Mail Marketing

Including personal touches can help make your direct mail more memorable and effective. A letter that directly addresses someone using their name is more likely to stand out to them than a generic mailer. Combining personalized direct mail with handwritten pieces makes for an unstoppable combination that sets your mailings apart from the competition. 

At Scribe, we can work with you to add personalization to each individual piece of mail you send, rather than having to use one standard mailer for all of your direct marketing. With our self-service option, you can integrate directly into your CRM or work with our team of handwritten direct mail experts to build a successful campaign. 

“Scribe’s campaigns are the only consistently profitable and trackable marketing we’ve been able to find for listings and off-market deals. On average for every $1 we spend we get $7 back, so we’re excited to use this to break into new areas and keep growing our team.” – Derek L Real Estate Investor

Targeted

Personalized direct mail is a good way to target homeowners and prospective homeowners. When using targeting and personalization in your letters, you increase your chances that the intended recipient sees your mail and responds.

Combing the power of handwritten mail with your CRM through Scribe allows you to target the right people at the right time with the right message. 

Emotional Resonance

People are more likely to respond to personalized messages, and this is especially true for marketing mailers. 

One of the biggest drawbacks to personalized, handwritten letters is the cost and time commitment. Because AI robots handwrite our letters, you get the emotional benefits of handwritten letters at a lower cost and with a small time commitment.

More Persuasive

Personalized letters have a greater sense of authenticity because they are tailored to each person. This gives them a more persuasive impact than a generic, mass-produced printed ad. Instead of your mailing ending up directly in the trash, a handwritten letter is more likely to be opened and considered by your prospects.  

Encourage Lasting Relationships

With personalized direct mail, you can follow up with clients at various stages of the real estate process. Staying in touch can help make your clients feel important and special, which encourages lasting relationships and can help them think of you in the future for new real estate needs.

You can also use a series of handwritten direct mailings as a real estate investor to convince your prospects over time, developing a relationship with a minimal time commitment on your behalf.

Learn More About How Direct Mail Can Benefit You

Personalized direct mail marketing can benefit real estate agents. Sending personalized, handwritten letters using our technology can help you stand out from the competition.

Invest in your business with direct mail marketing that can get you the best results. Our handwritten letters have higher open and response rates than generic mailers.

Get in touch with our team today to learn more about the direct mail process and how we can help you grow your business.