The Return To Handwritten Letters For Real Estate
Handwritten notes are very effective marketing tools, especially in the digital age. Email inboxes are overwhelmed and filled with generic marketing emails, and consumers are constantly targeted with ads everywhere they turn. The result is many marketing messages are overlooked, especially for real estate agencies trying to connect with prospects.
Sending physical mail can increase response rates when compared to emails. Handwritten, personalized mail has even higher response rates than general physical mailers. Personalizing mail is a different tactic that can help you stand out from your competition. When you combine automated handwritten letters with personalization, your mail feels as authentic as possible while also allowing you to scale your direct mail marketing campaigns.
Scribe uses AI-powered handwritten robot technology to create mailers with higher open and response rates that look like real handwriting. Contact Scribe today to learn more about our letter-writing services and how we can help you grow your business.
Technology and Handwritten Notes
Writing handwritten notes can be time-consuming. Our robot technology helps remove this barrier to handwritten direct mail marketing by automating the process and allowing you to use data from your CRM to personalize each handwritten letter.
You can write letters that our robots will mass produce, and we will send them on your behalf. This allows you to send handwritten letters without requiring a significant time commitment. You can send one letter or thousands with no minimums.
Working with Scribe is an easy and efficient way to use handwritten letters for your business. Our technology creates letters that look and feel handwritten. Our robots use real pens to write on paper, so no two letters are identical.
Personal Connection
Being someone’s real estate agent is a big job. Homeowners and prospective homeowners entrust you with a lot, and requires building trust and a personal relationship with them. Handwritten letters can help you create a personal connection with your past clients and potential future clients.
Creating a personal connection requires that you’re responsive to your clients and events in their lives, especially if you want to incorporate handwritten mail as part of your strategy. Knowing personal details like birthdays, anniversaries, or important celebrations can help you create a strong connection as a real estate agent.
Sending letters quickly in response to event triggers or contacts is important, but so is using a personal approach. Scribe technology allows you to do both.
With Scribe, you can easily send letters when you meet with someone, or there’s a significant event. There are a variety of circumstances where you can reach out with personal letters. When responding to events, it’s important to follow up with letters quickly. Don’t overthink what you’re saying too much. Being yourself and reaching out is the most important thing when building connections in your community.
Start Using Handwritten Notes Today
Handwritten letters can help you grow your business by establishing personal connections with your community. Prospective homeowners who feel a personal connection to you are more likely to choose you to represent them through the home-buying process.
There are a variety of benefits to using personal handwritten letters. Handwritten direct mail letters have higher open rates and better connections than other direct mail options. When using handwritten letters, recipients are more likely to reach out to you or recommend you to others.
Scribe can help your business produce handwritten letters. We offer a variety of service options that can be customized to meet your needs.
Contact us today to learn more about handwritten letters and how we can help you grow your business.