Guide To Handwritten Direct Mail For NonProfits
Direct mail marketing is a valuable asset for nonprofits to expand their reach and keep donors engaged in their mission.
In today’s digital world, it’s become increasingly common for outreach campaigns and other nonprofit communications to be fully online, with very limited physical interaction with donors outside of events. While direct mail is a common tactic non-profits use, handwritten mail can help your non-profit stand out.
Using physical letters with handwritten messages can provide a personal touch, making your letters more effective and likely to be read. But handwriting every piece of mail? It’s impossible if you have a big list! That’s where automated handwritten mail can play a role in your non-profit’s fundraising efforts.
With new AI-based technology, Scribe can help your non-profit take the next step in fundraising more effectively. Contact us to learn more about our service options and how we can help your organization thrive with direct mail.
How Non-Profits Can Use Different Types of Handwritten Direct Mail
It’s common knowledge that direct mail can benefit your nonprofit. With Scribe’s handwritten direct mail services, you can create different letter campaigns to meet your needs and stand out to connect more deeply with your non-profit audiences.
Personalized Fundraising Appeals
If your non-profit uses direct mail for fundraising appeals, there’s a certain understanding that a good portion of your mailers go directly into the trash without being read. Nonprofit organizations can request donations from supporters in a letter, but it can be hard to stand out from your donors.
With handwritten direct mail, your non-profit mailers stand out from the crowd and are more likely to be opened and read. Handwritten letters feel more personal than mass mailers or emails and may be more likely to get donations, especially with the right messaging.
Acknowledgments
Donor acknowledgments and thank you notes are important for retaining supporters. Personal letters help show an authentic appreciation for contributions for contributions and cultivate lasting relationships with your organization.
With Scribe’s handwritten mail services, you can personalize your letters and send customized donor acknowledgments after receiving donations.
Volunteer Thank You Letters
Sending personalized letters to thank volunteers for their time and contribution can help them feel valued and appreciated. You can use these letters to build their engagement and investment in your cause.
Best Practices for Effective Letter Writing for Non-Profits
When writing letters for nonprofit organizations, it is important to personalize each letter. You can leverage data from your CRM to create more personalized letters.
Including information about the history of their relationship with your organization can help keep people engaged. Scribe can directly integrate with your CRM to automatically include personalized touches in your letters without extra work based on fields in your CRM.
When writing your letter, focus on being straightforward and intentional. Make sure to include your organization’s name and mission statement clearly. This information, being obvious and intentional, can help your organization be recognized by letter recipients.
What makes a handwritten non-profit letter stand out, however, comes down to the message inside. Certain effective letter-writing strategies can be especially helpful for nonprofit organizations when you’re making an appeal for fundraising, volunteering, or events.
- Stories about the organization’s impact
- Stories about volunteers and donors and their impact
- Stories about past events, volunteering opportunities, or fundraisers
Including emotional appeals and storytelling is an important part of writing an effective non-profit letter that gets attention and tugs on the heartstrings of your audience. Also, remember that people want to know the impact their contribution will make.
Using your CRM and Scribe’s handwritten letter automation to add personalized details about the individual can help you appeal to each individual on a personal level, incorporating messaging based on who they are, past interactions with your organization, and more.
Unsure what your letters need to say or how to best use our unique personalization features? Our team of letter-writing experts is here to help!
Start Using Handwritten Direct Mail Today
Handwritten direct mail can be an effective way for nonprofit organizations to seek support through donations or volunteers. The personal touches added through personalized, handwritten letters can help you grow your donor list, increase engagement, and find new donors.
Scribe handwritten direct mail makes personalized letters easy for you. Our team of letter-writing experts will work with you to design and create your letters. Our CRM integration allows you to personalize letter content for each recipient without any additional work on your end.
Reach out to Scribe today to learn more about how our services can benefit your nonprofit.